Turn subscribers into dream clients with strategic and story-driven emails
Custom welcome sequences and email funnels that move your marketing forward
Are you leaving your marketing to the mercy of ever-changing algorithms?
With email having the largest ROI of any marketing platform, email marketing is the no-brainer ingredient to online business success.
Consider these quick stats:
15-20%
OPEN RATES
Email marketing boasts an average open rate of 15-25% across all industries, compared to a 2-4% reach of organic traffic on social media(3).41%
MORE CLICKS
Personalized email campaigns have a 29% higher open rate and a 41% higher click-through rate compared to non-personalized content(4).
And yet…
Your email sequences feel outdated and out of touch with where your business has grown…
You’re afraid of spamming your subscribers with ‘too many emails’ that will just end up in the promotions folder…
Or worse, you’re still ghosting subscribers the second they join your email list.
Imagine having a series of custom, algorithm-proof emails that beautifully communicate who you are and what you have to offer.
That way you can stop ghosting dream clients, and start building relationships, one email at a time.
Let’s algorithm-proof your marketing strategy with a custom email sequence so you can:
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Welcome New Subscribers
You only get one chance to make a first impression—let’s make it count!
I’ll help you create an irresistible lead magnet and binge-worthy welcome sequence that showcases your best content, builds trust, and makes new subscribers feel right at home (and excited to stick around!). -
Nurture Them With Care
Whether you’re hosting a free challenge or webinar, speaking at a summit, or want to re-engage your list after a quiet season—let’s keep the conversation going.
We’ll craft a strategic, value-packed nurture sequence that deepens your relationship with subscribers, and sets the stage for your next big offer.
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Promote Your Offers With Ease
It’s time to turn loyal subscribers into potential clients—with persuasion-driven sales emails that do the heavy lifting.
Get expert email copywriting support for your next launch, or showcase your offers on autopilot with an evergreen sales sequence.
Receive the kind of ‘no edits needed’ emails that make clients say…
Here’s how we’ll bring your emails to life:
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Book a Call
We’ll hop on a no-pressure call to chat about your email goals and see if we’re a good fit. We’ll discuss what kind of email sequence you need, and brainstorm ideas to get the ball rolling.
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Map Out Your Customer Journey
I’ll create a custom email strategy, making sure every email has a distinct goal. I don’t use generic fill-in-the-blank templates; your strategy will be unique to your business and goals.
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Voice of Customer Research
I’ll dive into past client interviews, testimonials, and competitor research to uncover what your dream clients are really thinking. Then, I’ll interview you to get to the heart of your story, voice, and offers.
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Write Your Emails
Once the groundwork is laid, I’ll get to work writing your emails. Pairing your messaging strategy and brand voice with proven copywriting frameworks, I’ll create a series of fun to read and engaging emails to send out to your list.
“Clean, concise, and approachable copy”
“Before working with Keriann, my goal was to get well-crafted copy (clean, concise, approachable) that sounds like my clients and delivers on a great reader experience.
Keriann was reliable and creative, and she took the time to get to know our client! I also appreciate her quick turnaround and professionalism. Keriann communicated very clearly and kept us updated on the copywriting status.
She did her research with the prep work we provided, and created copy that aligned well with the brand. I would definitely love to have Keriann on for a project again.”
—Allea Grummert, Email Marketing Strategist, Duett
Frequently Asked Questions
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The sky is truly the limit!
Here are the most common sequences I can write for your business: welcome sequences, sales sequences, re-engagement sequences for a cold list, onboarding and offboarding sequences for new clients, or sequences for a free or paid challenge.
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If you don’t have a welcome sequence, I recommend starting there.
Statistically, welcome emails have the highest open rates of any emails you ever send. They set the tone for new subscribers when they’re most interested in hearing from you.
If you’ve outgrown your current welcome sequence, we can discuss ways to improve it during our discovery call.
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As many as you need. Because this service is not a plug-and-play template, the number of emails will depend on the specific goals you want to accomplish.
We will finalize the number of emails once I create your custom strategy.
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Absolutely! During onboarding, you’ll receive an in-depth questionnaire so I can learn more about you, your target market, and your tone of voice. I’ll also ask for any additional information I need during our kick-off call to make sure the emails resonate with you and your story.
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Yep! Newsletter support is included in my monthly retainer service. Click here to learn more about hiring me for ongoing content support.
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While I don’t offer tech support as a part of my services, I work with other incredible service providers who do! Simply mention it during our discovery call, and I’ll make sure to set you up with the right support so your email project is a success.
Have more questions? Contact me.
Ready hit ‘send’ and get your email project rolling?
This service was made for you if…
✨ You’re ready to make email the foundation of your content strategy with a killer lead magnet and welcome sequence.
✨ You want to leverage your existing email list with a targeted funnel that moves them closer to your offer.
✨ You’ve graduated from done-for-you email templates, and want a custom email strategy that speaks to your brand, values, and unique offers.
