Learn the 3 marketing mistakes I wish I'd known sooner in my health coaching business (and what I’d do differently) to create content that finally attracts the right clients.

When you think about all the career paths related to theater, marketing probably doesn’t come to mind. But it should. There are many common principles that theater and marketing share. I’m sharing eight lessons I learned studying theater—like character study, subtext, and raising the stakes—that helped me become a better copywriter.

Exhausted from constantly having to come up with new content ideas? Discover why repeating yourself in your content is more valuable than creating endless content ideas, and how to find the core messages in your online business worth repeating.

From "just post more" to "going viral is the only way to grow," there's no shortage of bad content marketing advice out there. Here's what I'd never tell you to do as your content strategist so you can stop hating your content and build a more sustainable and enjoyable marketing strategy.

Case studies are one of the most effective types of content to turn followers, readers, and subscribers into dream clients. But many business owners put off writing them because they don’t have a clear process to follow. Learn how to turn your client success stories into compelling case studies with this simple 5-part framework

There are endless ways to approach content marketing for your online business, but there are a few foundations you can build right now that make creating content a lot easier. Here's exactly how I'd build a content strategy for your online business from scratch.

Does creating content feel cringey, performative, or forced? Here are the three internal stories stopping you from showing up online, sharing your message, and creating content that lights you the eff up.

I spent years trying to market my health coaching blog before burning out completely. Here's how I took everything I learned about content marketing and turned it into a thriving copywriting business for health coaches.

If you're struggling to create content for your online business, your content isn't the problem; your messaging is. Learn the three elements of a strong messaging strategy that helps coaches and service providers attract more dream clients.